3VS 001: 7 Powers The Magazine Industry Leverage to Build EPIC Brand Equity


Listen To This Episode (00:15:19)

In this episode of 3VS we examine the Magazine Industry and explore  7 Powers The Magazine Industry Leverage to Build EPIC Brand Equity and you can implement these in your business.

More Specifically in this episode you'll learn:

  • How the right name can mean the difference between success and failure for a magazine.
  • Why most great magazine names are Clear, versatile, original.
  • When you should judge a book by it's cover
  • How your packaging can sell your Products for you.
  • How your Product packaging supports and enhances your sales pitch.
  • Why  great cover photo's, imagery or great use of colour is just not enough to sell your products and services.
  • How what you promise your customers is so important.
  • How the value of the content you provide your customers confirms your authority in your sector
  • The role customers play in validating your authority
  • The importance of recognising the statements your target customers make about themselves
  • How travelling on public transport can help your business.

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