3VS 006: How To Build A Business That Works For You – The E-Myth

Listen To This Episode (00:18:33)

You Should Be Working ON Your Business, Not IN Your Business.

Nobody wants to build a business that will fail.

And nobody wants to build a business that they will eventually hate.

However, that is the fate of so many  entrepreneurs and small business owners.

But why?

Because they end up spending all there time and energy...

Working IN the Business, instead of Working ON the Business

build a business that works for you


 This is the E Myth:

The Entrepreneurial Myth, which is defined as;

1. the myth that most people who start small businesses are entrepreneurs,

and 2: the fatal assumption that an individual who understands the technical work of a business can successfully run a business that does that technical work.

The E myth was written 25 years ago by author and Small business consultant Michael E. Gerber.

Gerber pushes the start up entrepreneur to remain focused on maintaining an entrepreneurial perspective.

And not to get consumed by the day to day delivery of the products and services the business delivers.

Gerber draws the vital, often overlooked distinction between working on your business and working in your business.


You can grab a copy of the E Myth here:

The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It


Listen to find out how you can avoid falling into the trap of the E Myth and build a business that works for you, rather that working in a business you have built.

You will learn;

  • The 3 perspective you must be aware of  when building your business
  • The 1 perspective you must hold and keep focused on
  • The inner conflict you will face when building your business
  • Why you must let go of your love for the work
  • Why creating a job for yourself  is detrimental for your future business
  • What processes you need to document and why you need to document it
  • Why you need to make yourself redundant.

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